Friday 23 December 2011

Canada: Healthcare System and Drug Regulatory Overview


The pricing and reimbursement process in Canada is considered to be challenging to pharma, and although the Patented Medicines Prices Review Board, the Common Drug Review, and the public drug plans have their distinct strategies for regulating drug prices, there is substantial variation in reimbursement between provinces.

In terms of the drug approval process, Health Canada takes longer to award marketing approval for new drugs than the European Medicines Agency (EMA). Consequently, in order to speed up the process, user fees were increased in April 2011, and from April 2012 all fees will be increased annually by 2%.

Canada lacks any workable right of appeal under its linkage system and it is the only G7 nation that does not offer any form of patent term restoration. Because of this, Canada is on the PhRMA Special 301 Watch List and major reform of the intellectual property system has been called for.

Request a Sample for or Inquire before buying the report @
http://www.reportsnreports.com/reports/144094-canada-healthcare-system-and-drug-regulatory-overview.html

Features and benefits
• Assess the key factors facing pharma in terms of regulatory issues, pricing and reimbursement.
• Review the insurance and healthcare system in Canada including recent health reforms.
• Gain insight into regulatory and intellectual property issues in Canada.
• Review important pricing and reimbursement issues in Canada.

The pricing and reimbursement process in Canada is considered to be challenging to pharma. Furthermore, Health Canada takes longer to award marketing approval for new drugs than the European Medicines Agency (EMA). Also, while the intellectual property environment in Canada has improved in recent years, it is still considered to be behind that of other G7 countries.

Explore Table of Contents available in the report Canada: Healthcare System and Drug Regulatory Overview.

Wednesday 21 December 2011

Market and Product Forecasts: COPD in China – Novel therapies to see patient potential limited by high cost


The increasing prevalence of COPD and new therapies will boost the Chinese COPD market from $204m to $317m by 2020. Spiriva will become the market leader from 2013 and maintain the position through 2020, owing to its wide application across all disease severities. A number of novel products will increase the product offering on the market, with most pipeline products aimed at more severe patients.

Request a Sample for or Inquire before buying the report @
http://www.reportsnreports.com/reports/144096-market-and-product-forecasts-copd-in-china-novel-therapies-to-see-patient-potential-limited-by-high-cost.html

Features and benefits
• Access Datamonitor’s patient-based COPD market forecast in China, with transparent methodology and clear assumptions.
• Explore the current and future market size of COPD in China and see which key brands will impact the market.
• Gain insight into COPD market dynamics, and see where untapped market potential remains.
• Understand which factors are driving growth in the Chinese COPD market, and what challenges pipeline products face.

Highlights
Datamonitor forecasts the Chinese COPD market to increase from $204m in 2011 to $317m by 2020, at a compound annual growth rate (CAGR) over 2011–20 of 5.0%. Market growth will not only be boosted by patients continuing to switch to more convenient, and more expensive, combination drugs, but also by the increasing prevalence of COPD in China.

Datamonitor forecasts that five new therapies will enter the Chinese market over 2011–20, including the first once-daily ICS/LABA combination and LABA/LAMA combinations. While these combinations are clinically attractive, their commercial potential will be restricted by their relatively high price.

Datamonitor estimates that in 2011 Seretide and Spiriva top all brands by achieving $48m and $46m respectively, together capturing 46% of the Chinese COPD market. Spiriva will face competition from several pipeline products after 2013, but its wide clinical application across all disease severities will allow it to maintain its market dominance.

Explore Table of Contents available in the report Market and Product Forecasts: COPD in China – Novel therapies to see patient potential limited by high cost

Wednesday 14 December 2011

Insulin Pumps - Global Pipeline Analysis, Competitive Landscape and Market Forecasts to 2017


GlobalData’s new report, “Insulin Pumps - Global Pipeline Analysis, Competitive Landscape and Market Forecasts to 2017” provides key data, information and analysis on the global insulin pumps market. The report provides market landscape, competitive landscape and market trends information on the insulin pumps market. The report provides comprehensive information on the key trends affecting the market, and key analytical content on the market’s dynamics. The report also reviews the competitive landscape and technology offerings. This report is built using data and information sourced from proprietary databases, primary and secondary research and in-house analysis by GlobalData’s team of industry experts.

Scope
• Key geographies covered include the US, Canada, the UK, Germany, France, Italy, Spain, Japan, China, India, Australia, and Brazil.
• Key segments covered include Disposable Insulin Pumps and Traditional Insulin Pumps.
• Annualized market revenues data from 2003 to 2010, forecast forward for seven years to 2017. Company shares data for 2010.
• Qualitative analysis of key market trends, market drivers, and restraints within the insulin pumps market.
• The report also covers information on the leading market players, the competitive landscape, and the leading pipeline products and technologies.
• Key players covered include Medtronic, Insulet Corporation, Animas Corporation and Roche.

Reasons to Buy
• Develop business strategies by understanding the trends and developments that are driving the insulin pumps globally.
• Design and develop your product development, marketing and sales strategies.
• Develop market-entry and market expansion strategies.
• Identify key players best positioned to take advantage of the emerging market opportunities.
• Exploit in-licensing and out-licensing opportunities by identifying products that are most likely to ensure a robust return.
• What’s the next big thing in the insulin pumps market landscape? – Identify, understand and capitalize.
• Make more informed business decisions from the insightful and in-depth analysis of the global insulin pumps market and the factors shaping it.

Monday 12 December 2011

Peru Power Market Outlook to 2030 - Market Trends, Regulation and Competitive Landscape


This report includes a detailed analysis of the current investment climate in the country’s power sector and over the next decade across 6 broad parameters. Each parameter has a weight assigned, and a weighted average score is calculated to obtain the final country ranking in that region. The study also maps the relative ranking of the key countries in the region according to the current investment opportunities in the country and that by 2020. This report also examines the Peru Power Market  to 2030 structure and provides historical and forecast numbers for generation, capacity and consumption up to 2030. Detailed analysis of the market’s regulatory structure, supply and demand balance, import and export trends, competitive landscape and power projects at various stages of the supply chain is provided.

Scope
• Analysis of the current investment climate in the country’s power sector across six parameters and over the next decade
• Relative ranking of the key country’s in the region according to the current investment opportunities in the country and that by 2020.
• Statistics for installed capacity, power generation and consumption from 2000 to 2010, forecast forward 19 years to 2030
• Break-up by technology, including thermal, hydro, renewable and nuclear
• Data on key current and upcoming projects
• Information on grid interconnectivity, distribution losses and power exports and imports
• Policy and regulatory framework governing the market
• Detailed analysis of top market participant, including market share analysis and SWOT analysis
• Data sourced from proprietary databases and primary interviews with key participants across the value chain

Reasons to Buy
Peru Power Market Outlook to 2030 - Market Trends, Regulation and Competitive Landscape
• Identify opportunities and plan strategies by having a strong understanding of the investment opportunities in the country’s power sector
• Identification of key factors driving investment opportunities in the country’s power sector
• Facilitate decision-making based on strong historic and forecast data
• Develop strategies based on the latest regulatory events
• Position yourself to gain the maximum advantage of the industry’s growth potential
• Identify key partners and business development avenues
• Identify key strengths and weaknesses of important market participants
• Respond to your competitors’ business structure, strategy and prospects


Molecular Diagnostics: Market Landscape


This report Molecular Diagnostics: Market Landscape analyzes the emerging sector of molecular diagnostics. It provides a clear classification, assessing the leading technologies and key tests that are positioned in this exciting area of diagnostics. The current MDx market size and leading players are analyzed, with a market forecast of the MDx segment as well as the total in vitro diagnostic market over 2010-16 provided.

Table Of Contents

ABOUT DATAMONITIOR HEALTHCARE
About the PharmaVitae Company Analysis team

ABOUT THIS REPORT
Chapter structure
Classification of molecular diagnostics
Regulation and reimbursement of molecular diagnostics
The molecular diagnostics market

EXECUTIVE SUMMARY
Strategic scoping and focus
Datamonitor key findings

CLASSIFICATION OF MOLECULAR DIAGNOSTICS
Key findings
Datamonitor’s classification of molecular diagnostics
Level 1 classification
Level 2 classification
Level 3 classification
Level 4 classification
MDx subclassification
Key applications of pharmacogenetics – introducing "personalized medicine"

REGULATION AND REIMBURSEMENT OF MOLECULAR DIAGNOSTICS
Key findings
Regulatory landscape
The FDA operates a risk-based assessment
CLIA – regulation of clinical laboratories through the CMS
Four strategic routes to approval of a diagnostic test in the US
The EU: a more simplified approach – gaining the CE mark
The diagnostics market is much smaller than the prescription pharmaceutical market…
…although it can offer some attractions to investors
However, some hurdles exist
Challenges facing the molecular diagnostics industry: US reimbursement
Challenges facing the MDx industry: intellectual property

THE MOLECULAR DIAGNOSTICS MARKET
Key findings
Introduction
The global in vitro diagnostic and molecular diagnostic markets
Historical IVD and molecular diagnostic performance, 2004–10
Current market leaders: introduction to the key players
Forecast IVD and MDx performance, 2010–16
Overview of US-approved molecular diagnostics tests

APPENDIX
The key technologies
Table of US-approved/cleared molecular diagnostic tests
References
Exchange rates

Friday 9 December 2011

Epidemiology: Chronic Lower Back Pain – Millions will continue to be out of work over the next decade


Epidemiology: Chronic Lower Back Pain – Millions will continue to be out of work over the next decade - In 2010, Datamonitor estimates that there were about 55.7 million total prevalent cases of chronic low back pain in people aged 18 and over in the seven major markets (the US, Japan, France, Germany, Italy, Spain, and the UK). The majority of cases were in those aged between 40 and 59.
Features and benefits
• Gain insight into market potential, including a robust 10-year epidemiology forecast of chronic low back pain prevalent cases.
• Understand the key epidemiologic risk factors associated with chronic low back pain.

Table Of Contents
OVERVIEW

Catalyst
Summary

EXECUTIVE SUMMARY
Epidemiology of chronic low back pain
Chronic low back pain in the seven major markets
Datamonitor’s forecast of chronic low back pain

DISEASE DEFINITION AND DIAGNOSTIC CRITERIA
Low back pain background
Low back pain definition and classification

GLOBAL VARIATION AND HISTORICAL TRENDS
Low back pain is difficult to compare due to varying definitions
Low back pain causes significant morbidity but little mortality
Trends in chronic low back pain are unclear
Low back pain in children and adolescents
Prevalence is difficult to quantify due to varying definitions
Risk factors for low back pain in children and adolescents are similar to those in adults

Individual factors
Low back pain prevalence increases with age until peaking by around the age of 60
Gender is not significantly associated with low back pain
Smoking is related to an increased risk of low back pain
High body mass index and limited physical activity are associated with an increased risk of low back pain
Psychosocial factors determine severity of pain and reporting of symptoms
Occupational risk factors
Heavy lifting, twisting, and bending can significantly increase the likelihood of back pain
Sedentary work and consistent whole-body vibration raise the risk of low back pain
Causes associated with low back pain
Lumbar strain or sprain and fractures are the most common causes of back pain
Nerve irritation
Disc degeneration and herniation
Bony encroachment
Bone and joint conditions
Other



Wednesday 7 December 2011

Photonic Sensor Market (2011 - 2016) : Global Forecast - By Type (Laser, Biophotonic, Fiber Optic) & Application (Oil & Gas, Military & Aerospace, Energy & Infrastructure, Industrial Automation, Medical and Others)


Published: December 2011
No. of Pages: 159
Price: $ 4650
Photonic Sensor Market - The APAC region is expected to generate $2.61 billion with a CAGR of 21.31%; followed by Europe, North America, and ROW at a CAGR of 14.56%, 13.56%, and 12.94% respectively from 2011 to 2016. Among the APAC countries, China is expected to be the biggest emerging market for photonic sensors.

Photonic sensing technology incorporates emission of light, transmission, deflection, amplification and detection by optical components, instruments, lasers, other light sources, fiber optics, electro-optical instrumentation, and sophisticated nanophotonic systems. It provides smaller, cheaper, lighter and faster components and products, with greater functionality while using less energy.

In recent years, photonics has been recognized as an enabling technology that impacts, extends across, and underpins a whole host of industrial sectors, from healthcare to security, from manufacturing to telecommunications, from energy to the environment, and from aerospace to biotechnology. In all these sectors, photonics sensing activity can be recognized via the intelligent application of light (‘optical radiation’) either in an entirely novel context such as a new photodynamic medical treatment, or as a replacement for an older outdated technology such as signage and lighting based on the use of incandescent lamps. 


Photonic sensors are now key technologies in oil and gas exploration in European market, due to which it is the second fastest growing market after APAC region.

A market in industrial category requires global commercialization for it to generate constant revenues for the major players. Currently, photonic sensors face a major challenge in product compatibility and shortage of skilled and trained personnel who lack the required technical expertise to adapt to the latest technology. From an end-user perspective, it is important to recognize that no matter how good the sensor is, there needs to be some level of incorporation into a system, often an instrument, for it to actually fill an economically useful note.

Regarding laser sensors, European market is expected to be slow and reluctant in the next five years; Asia is a strong market whereas U.S. is faced by many highs and lows mainly due to unstable customer preferences and regularly changing technologies


Monday 5 December 2011

Health on the Restaurant Menu: Foodservice Trends in the U.S.


Published: December 2011
No. of Pages: 122
Price: $ 3995


Health on the Restaurant Menu: Foodservice Trends in the U.S. helps foodservice industry participants align their branding and menu development strategies with evolving consumer health perceptions and expectations; the quickly evolving health education landscape; and the effects of nationwide menu regulation.

Browse All: Food Market Research Reports

The report does the following:

1. Identifies drivers and trends that have helped cause the industry to reflect on its role in addressing America's health.

This helps participants better understand new menu regulations and menu item trends.
2. Analyses health-related menu trends, including salt and added sugar reduction; healthy menu claim trend analysis; "mini" menu item trend analysis; fruit and vegetable menu trend analysis; and health & anti-health menu analysis of specific restaurants.
This helps participants stay on top of menu development.
3. Draws from a variety of industry and academic research to help the restaurant industry gauge the effect and result of menu labeling legislation.
This helps participants frame the impact of menu regulation on industry segments, major chains, and independent restaurant operators.
4. Analyses consumer attitudes toward diet food and health from the perspectives of their healthful propensities; not-so-healthful propensities; and knowledge, money & time.
This helps participants understand shifting consumer health & wellness propensities and respond accordingly.
5. Creates and analyzes four consumer groups, each of which share common health-driven characteristics: Health First, Health Maintainers, Health Endorsers and Carefree Eaters. Each group isolates populations having distinct degrees of food health interest and distinct degrees of restaurant interaction. Data on restaurant frequency, brand usage, and presence of children are included.
This helps industry participants target groups according to their healthful propensities, as well as to their restaurant loyalty, the effect of their having children, and their brand usage.
6. Studies the degree of importance restaurant goers ascribe to various food health attributes as applied to two distinct dining occasions: getting food for a "quick bite" and getting food for a "special occasion."
This helps participants shape health-driven strategies around occasions for use.
Coverage includes snack and beverage restaurant concepts, limited-service restaurants (QSR and fast casual), and full-service restaurants (family, casual and fine dining).


Natural and Organic Personal Care Products in the U.S., 5th Edition


Published: December 2011
No. of Pages: 294
Price: $ 3750
U.S. Natural Personal Care Market - In 2011, the business world takes for granted that sales of natural health & beauty care (HBC) brands will keep on thriving; this is no longer news. Packaged Facts forecasts that the U.S. consumer market for natural and organic skincare, haircare, and makeup-which during 2005-2010 boomed 61% to $7.7 billion-could top $11.0 billion as of 2016. Already, natural HBC is such a solid performer, that it can be considered a component of the mainstream personal care market: Many of the players have finally learned that their moisturizer, shampoo, or eye shadow must be packaged as slickly as non-natural versions. And "green" consumers are more receptive, too, even to the point of remaining loyal to natural HBC brands in the recession of 2008-2009. But what comes next? In the coming years, the battleground will be complicated by the Big Blur of retail channels; by new digital sell-through media; by reformulations to please mainstream America; and by changing world economics that will start to reverse the generations-old flow of U.S. brands to developing countries. The opportunities get hotter and hotter... But is it time to begin looking for the cracks?

Packaged Facts' newest edition of our best-selling guide to the natural HBC market portrays its molten dynamics. Separate chapters on skincare, haircare, and makeup contain historical and future dollar patterns, together with Packaged Facts' famous in-depth analysis. Extensive demographic data from Packaged Facts' own February 2011 consumer survey are also included. Plus the battle profiles of Better Botanicals, Clorox/Burt's Bees, Estee Lauder/Aveda, Hain Celestial, Weleda, and others are detailed.

Report Methodology
Natural and Organic Personal Care Products in the U.S., 5th Edition is based on information gathered from primary, secondary, and syndicated sources. Primary research involves on-site study of how natural HBC products are sold through retail stores; Packaged Facts also consults with industry executives. Secondary research involves the evaluation and comparison of data from mountains of articles found in financial, marketing, and retail publications, as well as on corresponding types of websites. Company literature, government agencies, and other sources also provide valuable secondary data.

Stats on market revenues and growth trends derive from all available data on the consumer natural personal care marketplace, be they quantitative or qualitative; that is to say, a broad range of societal and economic trends are factored in, to help shape the most accurate possible view of sales progress.


Sunday 4 December 2011

Lawn and Garden Products & Services in the U.S., 9th Edition



Published: December 2011
No. of Pages: 212
Price: $ 3750


This new edition continues Packaged Facts' tradition of comprehensive coverage of the U.S. lawn & garden market, valued at over $25 billion at retail in 2011. Closely linked to housing and employment trends, the market has suffered from the recession and its lingering drag on the economy, as well as other dampening factors including high energy prices and climate concerns. Some of those challenges also represent opportunities, however. For example, "green" gardening threatens traditional L&G (gas-powered machinery, synthetic chemicals), but also offers a way forward into a more sustainable future as a new generation of gardeners embrace trends including organic gardening and food gardening. The all-important aging Boomer segment also holds promise, including in professional lawn care services.

Browse All: Consumer Goods Market Research

Building on the continuity and coverage of previous editions, this fully updated report examines the U.S. market for lawn and garden products and services, including all products and services sold for maintenance, treatment, and enhancement of lawns, gardens, and landscapes. Focusing primarily on the consumer sector, the report Lawn and Garden Products & Services in the U.S., 9th Edition divides the market into three categories: Equipment (power and hand-held), Supplies (insecticides and fertilizer), and Services. Following an overview chapter detailing the market as a whole and providing cross-category perspective, the study offers separate in-depth chapter analyses of each category, including market size, composition, and projections; competitive trends; retail trends; and consumer trends.

An important new feature is consumer data from Packaged Facts' proprietary online survey conducted in September 2011, supplemented by cross-tabulated consumer survey results from Experian Simmons. Coverage includes trended levels of participation in home gardening and trended ownership and purchasing rates for three categories: power equipment, hand held tools, and supplies. Each of these categories is broken down by product type, with proprietary survey data indicating level of spending and outlet for purchasing. The report also presents demographic profiles and highlights of the U.S. gardener and of participants in each of the product categories, and quantifies consumer usage rates and spending trends for professional lawn care services.


Monday 10 October 2011

Mortgage Outlook in Australia 2011


Published: September 2011
No. of Pages: 92
Price: $ 2795


This report analyzes the outlook for the Australian property and mortgage markets. The report breaks down the market in terms of different customer segments, analyzes current trends, and forecasts future developments. Action points for mortgage providers are also included.

Features and benefits
• Provides an in-depth discussion of Mortgage Outlook in Australia 2011
• Analyzes drivers of growth for different mortgage customer target segments
• Discusses both long-term and short-term trends and advises how providers should anticipate these trends
• Uses a consumer survey of almost 2,000 Australians aged 18 and above

Browse All: Financial Services Market Research Reports

Highlights
As a proportion of new lending commitments, first home buyer lending has fallen sharply since 2009. Between 2002 and 2009, first home buyers generally accounted for around 23% of monthly lending commitments. In March 2011, only 12% of lending commitments were for first time buyers.
More theoretically, the value of an investment property should be equal to the sum of all future discounted net rental income, with the discount rate being proportionate to the expected risk of the investment. This is analogous to how the value of a share is defined as the sum of all future discounted dividends.

There are some segments that will still be active in the forecasted upcoming subdued market. Refinancers will drive an increasing proportion of lending commitments. Downsizers and upgraders are also expected to account for a larger proportion of the market activity.


Monday 3 October 2011

Pet Medications in the U.S.: Prescription and Over-the-Counter Remedies as Consumer Products, 2nd Edition


Published:October 2011
No. of Pages: 228
Price : $3300
Report Summary
Seismic shifts are underway in the U.S. market for pet medications as the top veterinary brands of flea/tick spot-ons enter broader distribution; Bayer is leading the way with Advantage and K9 Advantix. At the same time, generic versions of fipronil (the active ingredient in Merial’s Frontline) are coming onto the scene, in some cases resulting in court battles and product withdrawals. Also upping the ante, major retailers including Walmart and Target are moving into the pet medications space both in store and online, representing new competition to veterinarians and third-party Internet retailers such as PetMed Express. The upshot is increased price pressure, but also potential for an expanded base of purchasers as pet specialty and mass-market retailers create stronger pet health departments centered around formerly vet-only products. Also bolstering market prospects, all of the world’s largest pharmaceutical companies continue to invest in medications for companion animals, often mirroring trends in human medications while targeting the needs of the growing populations of aging and overweight pets.

Bringing in broad perspective from other reports in Packaged Facts’ extensive Pet Medication Market Collection, this report analyzes the market for prescription, over-the-counter, and “ethical” (nonprescription medications whose distribution is restricted by the manufacturer to veterinarians) medications for dogs and cats, with a particular focus on brand-name products used by consumers and on antiparasitics. Retail sales are quantified and projected forward through 2015, and broken out by product type, animal type and retail channel. Despite the lingering impact of the recession, the market outlook remains strong, with U.S. retail sales projected to grow 38% from 2010 to 2015 to reach $9.3 billion. The report provides in-depth coverage of competitive trends and new product trends, and features exclusive consumer data from Packaged Facts’ May-June 2011 Pet Owner Survey. Uniquely cross-tabulated consumer survey results from Experian Simmons provide additional insight into pet medication consumer usage rates, demographics and psychographics.


Browse here for all Market Research Report

Table of Contents

Chapter 1: Executive Summary

Scope and Methodology
Market Definition
Product Regulation
Report Methodology
Market Trends
Market Size & Composition

U.S. Retail Sales of Pet Medications at $6.7 Billion in 2011 
Share of Sales by Distribution Channel
Figure 1-1: Share of U.S. Retail Sales of Pet Medications by Distribution Channel, 2011 (percent)
Market Outlook
Figure 1-2: Projected U.S. Retail Sales of Pet Medications: 2011-2015 (in billions of dollars)

Competitive Overview 
Two Groups of Marketers
Pharmaceutical/Veterinary Channel Marketers
Table 1-1: Global Pharmaceutical Marketers: Total Sales vs. Animal Health Sales, 2009-2010 (in millions of dollars)
Mergers & Acquisitions
Pfizer Animal Health on the Block?
New Entrants
Pet Product/Retail Marketers

Retail Trends 
Channel Expansion
Internet Competition
The Value Edge
Illustration 1-1: Consumer Advertising for Drs. Foster & Smith (AKC Family Dog, May/June 2011)
Target and Walmart Testing Pet Prescriptions

Consumer Trends 

73% of Dog or Cat Owners Use Flea/Tick Products
80%-86% Choose Spot-On Flea/Tick Medications
69% of Dog Owners Use Heartworm Meds
Figure 1-3: Purchasing of Heartworm Medications by Channel, 2011 (percent of U.S. dog or cat owners)
Antibiotics Top List of Other Pet Medications
Attitudes on Veterinarian/Professional vs. Store Products
Table 1-2: Levels of Agreement/Disagreement with Statement, “I Trust the Medications My Veterinarian Recommends”: Dog Owners vs. Cat Owners, 2011 (percent)

Chapter 2: Market Trends
Market Size & Composition
U.S. Retail Sales of Pet Medications at $6.7 Billion in 2011
Figure 2-1: U.S. Retail Sales of Pet Medications: 2007-2011 (in billions of dollars)
Share of Sales by Animal Type
Figure 2-2: Share of U.S. Retail Sales of Pet Medications by Animal Type: Dog vs. Cat, 2011 (percent)
Share of Sales by Product Type
Table 2-1: Share of U.S. Retail Sales of Pet Medications by Type: 2011 (percent)
Share of Sales by Distribution Channel
Figure 2-3: Share of U.S. Retail Sales of Pet Medications by Distribution Channel, 2011 (percent)
Pet Health/Supplement Share of Pet Specialty Store Sales by Animal Type
Table 2-2: Health Product/Supplement Share of Independent Pet Store Sales: Dog vs. Cat: 2007-2010 (percent)

Market Outlook 
Many Positive Indicators
Human Animal Bond
Table 2-3: Mean Number of Veterinary Visits by Human-Animal Bond Among Dog and Cat Households, 2006
Table 2-4: Mean Veterinary Expenditures by Human-Animal Bond Among Dog and Cat Households, 2006 (in dollars)
Premium Demographics
Figure 2-4: $70K+ Household Share of U.S. Pet Market Expenditures: By Category, 1999 vs. 2009 (percent)
Aging Pet Population
Figure 2-5: Percentage of Dog and Cat Owners by Age of Oldest Pet, May-June 2011
Pet Overweight, Obesity
Table 2-5: Percentage and Number of Overweight and Obese Dogs and Cats, 2010
Major Investors Include Global Pharmas
Morris Animal Foundation Funding Extensive Veterinary Research
High-Level Activity in Flea/Tick Segment
Flea/Tick Cross-Overs Driving More Robust Pet Health Departments
Pet Insurance Growth Good for Pet Medications
Figure 2-6: North American Pet Insurance Market Revenues: United States, Canada, Total, 2005, 2009, 2014 (in millions of U.S. dollars)
Impact of Economic Downturn Lingers
Table 2-6: Level of Pet Owner Agreement with Statement: “I am spending less on pet products because of the economy,” February 2010 vs. May/June 2011 (percent)
Decline in Frequency of Veterinary Visits
Generics and Channel Competition
Product Safety, New EPA Guidelines for Flea/Tick Spot-Ons
Holistic Competition
Figure 2-7: U.S. Retail Sales of Pet Supplements and Nutraceutical Treats: Total, Small Animal (Dog, Cat, Other), Equine, 2006, 2010, 2015 (in millions of dollars)
Table 2-7: Use of Special-Purpose Nutritional Formula Pet Food and Treats vs. Pet Supplements: Dog Owners vs. Cat Owners , 2010 (percent)
Illustration 2-1: Trade Ad for Hill’s Prescription Diet c/d Multicare Feline Bladder Health
Table 2-8: Level of Agreement with Statements “If Natural/Organic Pet Products Were More Affordable / More Available Where I Shop, I Would Buy Them More Often,” 2011 (percent of U.S. pet owners)
Competition from Human Medications
Pet Pharmaceutical Risk and Criticism

Looking Ahead
Projected Market Growth: Sales to Top $9 Billion in 2015
Figure 2-8: Projected U.S. Retail Sales of Pet Medications: 2011-2015 (in billions of dollars)
Table 2-9: Level of Agreement with Statements, “I Anticipate Spending More on Pet Products Over the Next 12 Months,” 2011 (percent of U.S. pet owners)
Table 2-10: Economic Outlook of U.S. Pet Owners: Now vs. Next 12 Months (percent)

Chapter 3: Marketing Trends
Competitive Overview
Two Groups of Marketers
Pharmaceutical/Veterinary Channel Marketers
Table 3-1: Global Pharmaceutical Marketers: Total Sales vs. Animal Health Sales, 2009-2010 (in millions of dollars)
Table 3-2: Global Pharmaceutical Marketers by Dollar and Percentage Change in Global Sales: Total vs. Animal Health, 2009-2010 (in millions of dollars)
Figure 3-1: Cumulative Global Sales of Leading Animal Health Companies, 2009 vs. 2010 (in millions of dollars)
Mergers & Acquisitions
Pfizer Animal Health on the Block?
New Entrants
Brand Building
Illustration 3-1: Bayer’s PetParents.com
Illustration 3-2: Novartis’ PetWellness.com
Pharmaceutical Companies Market to/Through Vets
Cross-Over of Human Drug Makers, Product Types
Generics on the Rise
Generic Versions of Fipronil Hit the Scene
Putney Launches Generic Carprofen and Ketamine
Illustration 3-3: Putney, Inc.’s Generic Carprofen Caplets
Economic Benefits to Pet Owners and Veterinarians
Illustration 3-4: Screen Shot of VetSource Pharmaceutical Home Delivery Service
Additional Competition, and Benefits
Pet Product/Retail Marketers

Focus on Antiparasitics 
Merial/Frontline Accounts for Half of Spot-on Flea/Tick Sales
Table 3-3: Marketer and Brand Shares of U.S. Retail Sales of Flea & Tick Spot-Ons, 2011 (percent)
Central Garden & Pet Leads in Pet Specialty Channel
Table 3-4: Top Marketers of Flea/Tick Products in Pet Specialty Retailers, 2006-2009 (percent)
Hartz Dominates in Mass-Market Channels
Table 3-5: SymphonyIRI-tracked Sales of Pet Medications, 2010 vs. 2011 (in millions of dollars)
Increased Competition in Flea/Tick Spot-Ons
Bayer Expands Distribution of Advantage and K9 Advantix
New Generation Advantage II and K9 Advantix II Contain IGR
The Fipronil Wars
Sergeant’s Withdraws Fipronil Combos
Illustration 3-5: Pet Product News International May 2011 Cover Announcement of FiproGuard Plus Introduction
Velcera and FidoPharm Vow to Fight
Novartis Launches new Fipronil Products in Vet Channel
Merial Vows to Defend Frontline Plus Patents
Novartis and Pfizer Sticking to Veterinary Channel
Elanco Launches New Vet-Exclusive Spot-ons
Elanco v. Bayer, and Vice Versa
Pfizer/Fort Dodge Discontinuing ProMeris
Focus on Retail Flea/Tick Brands
New Competition from Veterinary Cross-Overs
Illustration 3-6: Screen Shot from Zodiac Website Showing Brand Comparison Chart
Channel Branding
Sergeant’s Continues to Build on Long History in Flea/Tick
Central Life Sciences Fields Key Proprietary Molecule, (S)-Methoprene

Trends in Advertising and Promotion 

Figure 3-2: Combined National Consumer Advertising Spending for Frontline and K9 Advantix, 2006-2009 (in millions of dollars)
Illustration 3-7: Screen Shot from Frontline’s Completekiller.com Website
Illustration 3-8: Printable Website Coupons for Merial’s Heartgard and Merck’s Tri-Heart Plus
Illustration 3-9: Examples of Pet Medications Brochures Distributed in Veterinarian Waiting Rooms
Information, Anti-Theft Are Key Concerns in Retail Merchandising
Illustration 3-10: Interactive Instructional Pet Specialty Channel Display Unit for Bayer’s Advantage and K9 Advantix (2011 Global Pet Expo)
Focus on Heartworm Medications
Figure 3-3: Marketer and Brand Shares of U.S. Retail Sales of Heartworm Medications, 2011 (percent)

Bayer Study, Fears of Heartworm Resistance Making Waves 
Reminder Services
Broad Spectrum Wormers
Trends in Developing Market Segments
Cancer
Canine Cognitive Dysfunction
Illustration 3-11: Screen Shot of Pfizer’s CDSinDogs.com Website Targeting Pet Owners
Heart Health
Illustration 3-12: Screen Shot of Boehringer Ingelheim Vetmedica’s Consumer-Focused YourDogsHearts.com Website
Mood Disorders
Novartis and Clomicalm
Illustration 3-13: Screen Shot of Novartis’ Clomicalm Web Page
Eli Lilly and Reconcile
Illustration 3-14: Screen Shot from Elanco’s Reconcile Website
Pain Management and NSAIDs
Merial’s Previcox
Pfizer’s Rimadyl
Illustration 3-15: Trade Ad for Pfizer’s Rimadyl NSAID
Building Consumer Awareness, Brands
Illustration 3-16: Screen Shot from Merial’s Previcox NSAID Web Page
Illustration 3-17: Screen Shot from Novartis’ Deramaxx Website
Illustration 3-18: Screen Shot from Pfizer’s Rimadyl Website
Pet Obesity and Diabetes

Pfizer and Slentrol 
Illustration 3-19: Screen Shot from Pfizer’s StopCanineObesity.com
Illustration 3-20: Screen Shot from Pfizer’s Slentrol.com
Diabetes Support
Illustration 3-21: Screen Shot from Merck’s Vetsulin Website
Trends in Retail/OTC Pet Medications

Going Natural 
Homeopathic Remedies
Illustration 3-22: Natural Pet Pharmaceuticals Homeopathic Remedies/Counter Display
Ear Cleansing Products
Veterinary Flair
Table 3-6a: Selected Leading Pharmaceutical Marketers and Brands of Pet Medications: Product Type and Generic Drug Name, 2011
Table 3-6b: Selected Leading Pharmaceutical Marketers and Brands of Pet Medications: Status, Form, Animal Type and Description, 2011
Table 3-7: Selected Leading Retail Marketers and Brands of Pet Medications, 2011

Chapter 4: Retail Trends
Channel Expansion
Internet Competition
The Value Edge
Illustration 4-1: Consumer Advertising for Dog.com (AKC Family Dog, May/June 2011)
PetMed Express Feels the Heat
Table 4-1: PetMed Express Sales, 2007-2011 (in millions of dollars)
Table 4-2: Share of PetMed Express Sales by Category: 2007, 2009, 2011 (percent)
Illustration 4-2: Amazon.com Screen Shot: Dog Health Supplies
Target Testing Animal-Only Prescriptions
Illustration 4-3: Target.com Screen Shot: “Dog Health & Safety” Products
Walmart Weighing In
Illustration 4-4: PetArmor Plus On-Shelf Display in Walmart Store
Illustration 4-5: PetArmor Banner Ad on Walmart.com
Illustration 4-6: Walmart.com Screen Shot: Humulin Pet Insulin Featured in Online Pharmacy
Pet Specialty Channel Embracing Bayer
Illustration 4-7: Locked Display Case of Canine Flea/Tick Spotons in Petco
Illustration 4-8: Open Display of Feline Flea/Tick Spot-ons in Petco
Illustration 4-9: Screen Shot: Canine Flea/Tick Spot-ons on PetSmart.com
Illustration 4-10: Screen Shot: Canine Flea/Tick Spot-ons on Petco.com
Illustration 4-11: Natural Flea/Tick Product Display in Petco Store

PetSmart and GNC 
Illustration 4-12: GNC Dog Aspirin (via PetSmart.com)
Illustration 4-13: Screen Shot: Banner Ad for GNC Pets Products Line on PetSmart.com
Table 4-3: Selected Leading Third-Party E-tailers of Pet Medications, 2011

Chapter 5: Consumer Trends
Pet Medication Purchasing Patterns
73% of Dog or Cat Owners Use Flea/Tick Products
Table 5-1: Percent of Dog or Cat Owners Who Purchase Flea & Tick Care Medications or Medicated Products, 2008-2011 (U.S. dog- or cat-owning households in millions)
Trend Toward Professional Products
Table 5-2: Percent of Dog or Cat Owners Who Purchase Flea & Tick Care Products by Brand Grouping, 2007/08 vs. 2010/11 (U.S. dog- or cat-owning households)
66% of Dog Owners and 44% of Cat Owners Use Flea/Tick Meds
Figure 5-1: Percent of Dog or Cat Owners Who Purchase Flea & Tick Care Medications, 2011 (U.S. dog or cat owners, numbers in millions)
80%-86% Choose Spot-On Flea/Tick Medications
Figure 5-2: Purchasing of Flea & Tick Care Medications: Share by Product Type, 2011 (percent of U.S. dog or cat owners)
Figure 5-3: Use of Spot-On Flea & Tick Care Medications by Nature of Treatment, 2011 (U.S. dog or cat owners)
Figure 5-4: Purchasing of Spot-On Flea & Tick Care Medications by Channel, 2011 (U.S. dog or cat owners)
Frontline Draws Nearly Half of Spot-On Purchasers
Table 5-3: Share of Spot-On Flea & Tick Care Medication Purchasers by Brand, 2011 (U.S. dog or cat owners)
Natural Flea & Tick Product Usage
Demographics for Frontline, Advantage, and Hartz
Table 5-4: Index for Use of Flea/Tick Products by Brand, 2010/11 (U.S. dog- or cat-owning households)
Sentinel Draws 37% of Oral Flea/Tick Medication Purchasers
Figure 5-5: Share of Oral Flea & Tick Care Medication Purchasers by Brand, 2011 (percent of U.S. dog or cat owners)
Effectiveness Is No. 1 Factor in Flea & Tick Product Selection
Table 5-5: Most Important Factor for Selecting a Flea & Tick Product: Dog Owners vs. Cat Owners, 2010 (percent)
69% of Dog Owners Use Heartworm Meds
Table 5-6: Index for Use of Heartworm Control Medications for Dogs, 2010/11 (U.S. dog- or cat-owning households)
Figure 5-6: Use of Heartworm Medications by Nature of Treatment, 2011 (percent of U.S. dog or cat owners)
Figure 5-7: Purchasing of Heartworm Medications by Channel, 2011 (percent of U.S. dog or cat owners)
Heartgard Draws Half of Heartworm Medication Purchasers
Figure 5-8: Share of Heartworm Control Medication Purchasers by Brand, 2011 (percent of U.S. dog or cat owners)
Antibiotics Top List of Other Pet Medications
Table 5-7: Use by Type of Selected Other Pet Medications for Dogs, 2011 (percent)
Table 5-8: Use by Type of Selected Other Pet Medications for Cats, 2011 (percent)
Table 5-9: Purchasing by Channel of Selected Other Pet Medications for Dogs, 2011 (percent)
Table 5-10: Purchasing by Channel of Selected Other Pet Medications for Cats, 2011 (percent)
Walmart, Supercenters Have Highest Draws for Purchasing of Spot-On Flea/Tick Meds
Table 5-11: Purchasing of Spot-on Flea/Tick Care Medications by Retail Store or Channel: Dog Owners vs. Cat Owners, 2011 (percent)
1800PetMeds Shows Highest Online Draw
Table 5-12: Purchasing of Dog and Cat Medications by Online Source, 2011 (percent)
Benadryl Is Human OTC Med Most Commonly Used for Pets

Pet Med Psychographics 
No General Trend Toward Increased Use of Pet Meds
Table 5-13: Levels of Agreement/Disagreement with Statement, “I Am Buying More Pet Medications Than I Used To”: Dog Owners vs. Cat Owners, 2011 (percent)
Table 5-14: Levels of Agreement/Disagreement with Statement, “The Current Range of Pet Medications Is Not Adequate”: Dog Owners vs. Cat Owners, 2011 (percent)
Table 5-15: Levels of Agreement/Disagreement with Statement, “I Am Interested in New Types of Pet Medications”: Dog Owners vs. Cat Owners, 2011 (percent)
Age- and Weight-Related Triggers for Pet Meds
Table 5-16: Levels of Agreement/Disagreement with Statement, “Age-Related Conditions Are the Cause of Some of the Pet Medications That I Buy”: Dog Owners vs. Cat Owners, 2011 (percent)
Table 5-17: Levels of Agreement/Disagreement with Statement, “Weight/Obesity-Related Conditions Are the Cause of Some of the Pet Medications That I Buy”: Dog Owners vs. Cat Owners, 2011 (percent)
Attitudes on Veterinarian/Professional vs. Store Products
Table 5-18: Levels of Agreement/Disagreement with Statement, “I Trust the Medications My Veterinarian Recommends”: Dog Owners vs. Cat Owners, 2011 (percent)
Table 5-19: Levels of Agreement/Disagreement with Statement, “I Trust the Pet Medications Available at the Stores Where I Buy Pet Products”: Dog Owners vs. Cat Owners, 2011 (percent)
Table 5-20: Levels of Agreement/Disagreement with Statement, “With Spot-On (Topical) Flea/Tick Products, the Products Available in Stores Are Just as Effective as Those Available Through Veterinarians”: Dog Owners vs. Cat Owners, 2011 (percent)
Table 5-21: Levels of Agreement/Disagreement with Statement, “With Spot-On (Topical) Flea/Tick Products, I Would Trust Generic or Store-Brand Products if They Contained the Same Active Ingredients”: Dog Owners vs. Cat Owners, 2011 (percent)
Table 5-22: Levels of Agreement/Disagreement with Statement, “Veterinarian-Dispensed Spot-On (Topical) Flea/Tick Products Are Too Expensive”: Dog Owners vs. Cat Owners, 2011 (percent)
Resistance and Alternatives to Pet Meds
Table 5-23: Levels of Agreement/Disagreement with Statement, “I Avoid Using Pet Medications as Much as Possible”: Dog Owners vs. Cat Owners, 2011 (percent)
Table 5-24: Levels of Agreement/Disagreement with Statement, “I Prefer to Try Holistic/Natural Pet Treatments Including Nutritional Supplements Before Resorting to Pet Medications”: Dog Owners vs. Cat Owners, 2011 (percent)
Table 5-25: Levels of Agreement/Disagreement with Statement, “High-Quality Pet Foods Are Effective as a Preventive Pet Health Treatment”: Dog Owners vs. Cat Owners, 2011 (percent)

Appendix: Examples of Consumer Advertising

The Latino Health and Beauty Care Shopper


Published:October 2011
No. of Pages: 146
Price : $3500

Report Summary
Latino consumers have an outsized impact on the market for HBC products in the United States. Over the past decade, spending by Latino consumers on personal care products grew more than 40%, nearly three times faster than it increased among non-Latino consumers. By 2015 Latinos will make up 20% of 18- to 49-year-olds, an age group critically important to HBC marketers, and will account for a growing share of consumers of HBC products in the future.

Packaged Facts The Latino Health and Beauty Care Shopper provides an in-depth analysis of the grooming and personal care habits of Latinas and Latino men. The report provides crucial insights into the HBC product preferences and brand choices of Latinas and Latino men to enable marketers of HBC products to refine their marketing approaches to this increasingly important consumer segment. For example, compared to women on average, Latinas are significantly more likely to use perfume, mascara and facial cleansing cream. Latino men are much more likely than men on average to use cologne or after shave, skin care products and professional personal care services such as pedicures and massages.

The report opens with a presentation of topline findings, including an overview of which national HBC brands perform best among Latino consumers. The next chapter analyzes current spending and projects total spending by Latinos on personal care products through 2016. The report continues with chapters on Latinas and their usage of cosmetics, skin care products, fragrances and personal care products such as deodorants. Another chapter provides in-depth analysis of usage patterns among Latino men for skin care and shaving products and for personal care products. The report concludes with chapters on oral hygiene habits and products and household usage of baby products and bath and shower products. Each chapter analyzes the volume and type of products used by Latinos and assesses the comparative success of major national HBC brands among Latino shoppers.

The Latino Health and Beauty Care market analyzes the usage by Latino men and Latinas of nearly 40 HBC products tracked by Experian Simmons National Consumer Study (NCS). Product categories included in the report that are used exclusively by Latinas include cosmetics and fragrances (eye shadow/eyeliner/eye brow pencil, mascara, foundation/concealer makeup, blushers/bronzers, lipstick and lip gloss, nail polish/nail care products and perfume/cologne/toilet water) and hair removal products.

The report analyzes usage by Latino men of after shave/cologne and usage by both Latino men and Latinas of the following product categories: skin care (facial cleansing/medicated products/toners, moisturizers/creams/lotions and suntan/screen and sunless products); hair care and hair care products (shampoo, hair conditioner, hair styling creams and gels, hair spray, at-home hair coloring products and home permanents and relaxers), shaving products (electric and battery shavers, disposable razors/shavers, razor blades for non-disposable razors, shaving cream or gel) and other HBC products (deodorants and antiperspirants and eye care products). Oral hygiene products covered in the report include manual and power toothbrushes, toothpaste, tooth whiteners, dental floss and mouthwash/dental rinse. The report also analyzes household usage of baby and children’s HBC products (baby oil and lotion, baby/children’s shampoo, baby wash/bath products, baby and bath powder) and bath and shower products (bar soap, body wash and liquid soap).

The principal source of primary research data used in the report is the Fall 2010 Experian Simmons NCS, which was fielded between October 2009 and December 2010. U.S. Government sources include the 2010 Census and 2009 American Community Survey of the Census Bureau and data from the Consumer Expenditure Survey of the Bureau of Labor Statistics (BLS). 

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Fats and Salad/Cooking Oils in the U.S.: Butter, Margarine, Olive Oil, and Beyond

Published: October 2011
Price: $ 3500

Fats and oils products are a huge and growing market, with 2011 sales of $9.2 billion projected to near $10.6 billion by 2016. Research supporting the important role of specific types of fat in maintaining health has caused many consumers to rethink the role that fats and oils play in their diets, and marketers have responded by offering an increasing number of products squarely targeting those seeking healthy options. While value is still one of the primary drivers of fats and oils purchases, with private-label products dominating in a few key categories, the economy has recovered to the extent that consumers are once again making health and convenience budgetary priorities.


This completely new Packaged Facts report examines the U.S. Fats and Oils Market within the context of broader food industry trends in new product development and marketing. Major categories covered include butter, margarine, mayonnaise, cooking/salad oil, olive oil, cooking sprays, shortening, and popcorn oil. To accommodate the complexities of the U.S. market within shifting socioeconomic contexts, the report investigates not only the sales data, new product introductions, and marketing strategies, but also the lifestyle patterns determining trends in fats and oils.

Custom Packaged Facts consumer survey data provide insight into fats and oils usage, purchasing patterns, and health and wellness trends across consumer demographics, and Experian Simmons Market Research Bureau data provide a detailed look at category-level and brand penetration levels. The report Fats and Salad/Cooking Oils in the U.S.: Butter, Margarine, Olive Oil, and Beyond uses Information Resources, Inc. InfoScan Review data to quantify mass-market marketer and brand shares across seven product categories, and SPINSscan data to present category sales breakdowns in the natural and gourmet/specialty channels. Marketer and brand profiles in major categories further define the relationship between consumer attitudes and the market exigencies of product development.

Thursday 22 September 2011

Healthy 50+ Americans: Trends and Opportunities in the Emerging Wellness Market


Published: April 2011
No. of Pages: 174
Price: $ 3850





This Packaged Facts report focuses on the market potential of the 26 million “Healthy Consumers” who are 50 years old and over and who are pursuing a wellness regime that includes healthy eating and regular exercise. Anchored by boomers who firmly believe that getting older means getting better, Packaged Facts’ Healthy 50+ Americans: Trends and Opportunities in the Emerging Wellness Market offers marketers a look into the future of an America where 50+ consumers will generate an increasingly large share of consumer spending power.

With an aggregate household income of $1 trillion, Healthy 50+ Consumers are prime targets for marketers of a wide range of consumer goods and services. Compared to others in their age group, they have higher household incomes and are more confident about the economy as a whole as well as their own financial futures. Healthy 50+ Consumers shop more often, dine out more regularly and travel more frequently. Healthy 50+ Consumers represent a demanding but lucrative consumer segment. For example, they look for quality when they buy clothes and seek out natural and organic products in the aisles of supermarkets and on the shelves of drug stores.

The report begins with a chapter on trends affecting the 50+ health and wellness consumer market and opportunities generated by Healthy 50+ Consumers and a chapter assessing the size and growth of the Healthy 50+ Consumer market. A chapter detailing the core values of 50+ consumers who aspire to health and wellness is followed by an analysis of the fitness activities and healthy eating habits of Healthy 50+ Consumers and an overview of their health management practices. The report continues with a chapter analyzing the financial status and financial management practices of Healthy 50+ Consumers and a chapter exploring their shopping and buying habits. The report concludes with an in-depth review of the leisure and entertainment choices of Healthy 50+ Consumers.

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Market Insights: A Selection From The Report
Women in the Vanguard of March to Wellness
Healthy 50+ Consumers are more likely to be women than men (53% vs. 47%). One reason for the gender disparity lies in the fact that women are more numerous in the 65+ age group as a whole because of the shorter life expectancy of men. [Table 3-2]

However, data compiled by Packaged Facts February 2011 Online Consumer Survey suggest that the preponderance of women among Healthy 50+ Consumers results from factors other than purely demographic ones. As seen in Figure 3-1, regardless of age, women are more likely than men to report that they are consciously pursuing wellness goals.

Entertainment Habits Generate Possibilities
As seen in Chapter 5, "Keeping Fit," and Chapter 9, "Leisure and Entertainment," pursuing wellness after 50 involves a higher level of activity than that associated with other consumers in the 50+ age group. Healthy 50+ Consumers account for 15% of those going to a family
restaurant/steak house in the last 30 days and 16% of those attending a live theater event in the past 12 months. At the same time, Healthy 50+ Consumers view reading as a valuable activity. They account for 13% of those buying books at a bookstore in the past 12 months.[Table 2-10]

Aging Boomers and Wellness Concerns Converge to Shift Thinking about Getting Old
Data compiled by Packaged Facts February 2011 Online Consumer Survey confirm the ongoing shifts in perceptions of aging on the part of 50+ consumers, especially among those committed to pursuing wellness. As seen in Table 2-1, respondents 50 years old and over whose daily routine is significantly affected by wellness goals and concerns are most likely to agree with the proposition "60 is the new 50 and 70 is the new 60." Nearly seven in 10 (68%) of 50+ consumers who are concerned with wellness have stretched their definitions of aging, compared to 58% of the 50+ age group as a whole and 62% of those under the age of 50 who are concerned about wellness in their daily lives.


Kids Food and Beverage Market in the U.S.


Published: May 2011
No. of Pages: 252
Price: $ 3500





Many of the more than 43 million kids have become quite food savvy as a result of watching TV cooking shows with their foodie parents and being exposed to new foods while traveling and eating out. This has created both opportunities and challenges for developers and marketers, as kids have become more willing to explore new foods, but at the same time more discriminating when it comes to food selection. Marketers’ greatest concern used to was the gatekeeper, who ultimately made the decision to purchase a product. But today, the little foodies of the world expect more from what they are being served … more in terms of presentation, taste, and quality.

Fact is, the kids’ food market is a broad and complex one, spanning numerous categories and product segments. In Kids Food and Beverage Market in the U.S., Packaged Facts qualifies a food as being a kids’ food when it has a taste kids love; nutrition kids need; or entertainment kids crave. Ideally the product possesses all three of these characteristics. This is accomplished through formulation, packaging, and marketing.

There are a number of reasons why food marketers are developing products specifically for the 2- to 12-year-old age group. For starters, this demographic represents about one-seventh of the population. It is also the most influential demographic for marketers. Life-long dietary habits are established during this 10-year age span, and brand loyalty begins. These factors and more are influencing the $10 billion market for children’s food and beverages.

Scope of Report
This report focuses on retail-packaged food and beverage products, or simply foods, targeted to children in the 2- to 12-year-old age group. Packaged Facts divides the kids market into three segments:
• 2- to 5-year-olds, or preschoolers;
• 6- to 9-year-olds, or younger kids; and
• 10- to 12-year-olds, or tweens.

Report Methodology
The information contained in this report was obtained from primary and secondary research. Primary research entailed consultations with food and beverage market sources and on-site examination of retail venues. Secondary research included extensive Internet canvassing and research- and data-gathering from relevant consumer business and trade publications; company reports including annual reports, press releases, and investor conference calls; company profiles in trade and consumer publications; government reports; and other food and beverage market reports by Packaged Facts.

Our consumer demographics analysis draws primarily on data compiled by Experian Simmons, New York. Each year, Experian Simmons surveys a large sample of consumers about their personal and household buying habits. The results cited in this report are based on the Spring 2010 survey (April 2009 to June 2010), and on a sample size of 23,572 adults, which represents approximately 115 million households. Of these households, 22%, or 25,085, have children under the age of 12-years old.

Additionally, data from the National Health and Nutrition Examination Survey (NHANES) provides insight into children and the obesity epidemic. Data on new product introductions are based on Product Launch Analytics, a Datamonitor service. Various sales estimates and data pertaining to marketers of children’s food and beverage products are partially derived from figures based on SymphonyIRI sales tracked through U.S. supermarkets and grocery stores, drugstores, and mass merchandisers (including Target and Kmart, but excluding Walmart) with annual sales of $2 million or more.

Market Insights: A Selection From The Report
Traditional vs. Better-for-You Shares
The $10 billion kids' market can also be broken down into traditional and better-for-you products. Packaged Facts estimates that in 2010, 40%, or $4 billion of the kids' food market, could be described as having some better-for-you element. This includes products with claims such as "made with whole wheat" and "lower sugar." The other 60%, or $6 billion of products, are described as traditional. The primary sub-category that keeps the traditional segment in the lead is ice cream/novelties. Even most fruit chews/gummies now sport a "contains 100% of the Daily Value for vitamin C" claim, while about a half of aseptic
juice/fruit drinks are now described as "lower sugar." Packaged Facts anticipates that this share of sales will flip-flop by 2015. [Figure 3-3]

"The Power of Protein at the Breakfast Table"
That's the phrase used to introduce the section of Sara Lee's 2010 annual report that is devoted to the Jimmy Dean brand, which is named after the country singer and sausage entrepreneur whose business the company acquired in the 1980s. Sara Lee describes the brand as a "protein breakfast platform."

According to Packaged Facts' Frozen Foods in the U.S., 3rd Edition (January 2011), Jimmy Dean corners the breakfast hand-held market, with a year-over-year gain of $43 million for the 52 weeks ending October 5, 2010 in channels tracked by SymphonyIRI; a total of $214 million in sales; and a 57% share of the breakfast hand-held category. And Frozen Convenience Foods in the U.S. (Packaged Facts, December 2010) reports that Sara Lee also leads the breakfast entrees category. Together, the Jimmy Dean products grew 5% in the 52 weeks ending July 11, 2010 to reach sales of $133 million. That constituted a 35% share of breakfast entrees. The main difference between Sara Lee's fortunes in the two categories is that while it leads in frozen breakfast entrees, it completely dominates in frozen breakfast hand-helds.

Where Consumers Buy Kids' Foods and Beverages
In terms of purchasing kids' foods, Packaged Facts estimates that the majority of America shops traditional supermarkets (60%) followed by mass merchandisers (25%). However, just as mainstream America shops a variety of retail outlets, so do parents purchasing kids' foods. In fact, thanks to organic/natural/specialty foods stores' efforts to appeal to parents with "more-healthful" kids' products, this outlet is giving more traditional venues some serious competition when it comes to kids' foods. It controls 10% of the market.

Club stores have a mere 3% share of dollar sales of kids' foods, as offerings are mostly limited to juice boxes and some snacks. All other channels make up the remaining 2% share.

Kids' foods, as defined in this report, are often too segmented for many of these other channels to carry many SKUS, if any. [Figure 6-4]


Trends in U.S. Military and Correctional Facility Food and Foodservice


Published: May 2011
No. of Pages: 134
Price: $ 3995





For food and foodservice manufacturers, suppliers and operators, speaking the language of the military is big business, which Packaged Facts’ Trends in U.S. Military Food and Foodservice helps participants translate into increased sales. In particular, we believe the future of military foodservice contracting is bright, fueled by governmental needs to increase efficiencies and consolidate contracts. Current Marine Corps and the Air Force contracting trends foreshadow significant upside potential for foodservice contractors over the next several years.

More broadly, the U.S. Department of Defense is the nation’s largest employer—and a gateway to more than 3.2 million people. But the scope of military reach extends to the more than 12 million military members, families and retirees who depend on its wide net of retail, military installation, and combat food and foodservice operations, which have an international reach that incorporates everything from food and beverage supply to foodservice management to restaurant franchising.

By mirroring much of what foodservice can mean to people in the civilian world, military foodservice can—and does—play a role beyond just subsistence, providing food via structures, methods and atmospheres that meet—and enhance—lifestyle needs ranging from convenience-driven solutions to increased food variety to emotional uplift.

And with the Armed Services framing “nutritional fitness” as a military services priority, the report provides insight on the significant trends afoot related to soldier health and wellness, including obesity challenges, menu changes, educational initiatives, combat ration modifications, and day part trends.

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The report also assesses attitudes toward various on-installation and off-installation foodservice options, and it analyzes off-site foodservice spending among military service members, military spouses, civilians and retirees.

The report covers food and foodservice operations at military installations, including mess halls, exchanges and recreational facilities; and food and foodservice field training and contingency operations. While it focuses primarily on domestic military food and foodservice, the report also presents global U.S. military foodservice sales and trend analysis.

It contains market size estimates for a range of military food and foodservice categories and programs, including military clubs and exchanges; food and foodservice contracts; prime vendor food and foodservice sales; military commissary sales; military exchange sales; and Military Morale, Welfare, and Recreation program sales.

As a bonus, the report also includes an overview of the U.S. correctional facilities foodservice market, including growth drivers, market sizing and forecasting, prison cost trends, state correctional facility budgeting trends, state prison count reduction strategies, foodservice cost analysis, and foodservice cost cutting initiatives.

Market Insights: A Selection From The Report

Foodservice at U.S. Corrections Facilities
In this section, we provide an overview of the U.S. correctional facilities foodservice market,including growth drivers, market sizing and forecasting, prison cost trends, state correctional facility budgeting trends, state prison count reduction strategies, foodservice cost analysis, and foodservice cost cutting initiatives.

Packaged Facts estimates that U.S. correctional facilities foodservice sales reached $1.74 billion in 2010, a 2.2% increase from 2009, and a compound annual growth rate of 2.6% from 2005 to 2010. However, we forecast that the market will decline in 2011 and 2012, driven downward by incremental reductions in the overall prison population and significant budget cutting initiatives at the state level.

Joint Services Prime Vendor Program
The Joint Services Prime Vendor Program (JSPVP) provides quality food and food-related supplies on a pre-negotiated basis to more than 1,000 military (Morale, Welfare, and Recreation) MWR and exchange foodservice operations at 235 installations around the world. The primary customers of the JSPVP are MWR and Naval Air Facility (NAF) foodservice activities from the Army, Navy, NEXCOM, Marine Corps and Coast Guard. Its buying power allows the JSPVP to achieve savings over street pricing and to establish pricing agreements with manufacturers for bulk purchases. In fiscal 2010, program purchases
totaled $147 million.

Military Deli & Bakery Services, Inc.
Incorporated in 1996, Military Deli & Bakery Services, Inc. (MDBS) is the largest operator of deli and bakery departments in military commissaries. Privately owned and managed by Tim Howard, MDBS has revenues exceeding $70 million. Our overall business strategy is to increase sales by attracting more customers and finding more items that our current customers want to buy.


Wednesday 21 September 2011

Functional and Natural Ready-to-Drink Beverages in the U.S.


Published: May2011
No. of Pages: 242
Price: $ 3500




Packaged Facts’ Functional and Natural RTD Beverages in the U.S. offers a comprehensive look at the $21 billion market for single-serve, ready-to-drink (RTD) beverages across three categories and several competing product segments: (1) energy drinks/shots, sports drinks, and nutrient-enhanced waters, in itself a $15 billion category; (2) RTD tea and coffee, and (3) refrigerated yogurt drinks and juice/fruit smoothies. A 7% aggregate compound annual growth rate for these products over the most recent five-year period is a testament to the strength of the market before 2007 and since 2010. In the recessionary years of 2008 and 2009, most of these product segments flat-lined in sales growth, in keeping with the overall sales slump in foods and beverages as well as in the U.S. consumer economy overall. By 2010, nonetheless, energy/sports drinks and RTD tea/coffee showed renewed dynamism, signaling the onset of a new cycle of sales growth for these convenience, refreshment and re-charge beverages. However controversial some energy drinks may be, this lively product segment continues to call the shots in the market, accounting for 44% of the total product introductions in 2010. Many new product introductions in rival “pick up, pick me up” beverage segments are clearly marching to the beat of energy drinks or energy shots, and the newest product segment in this market, nutrient-enhanced waters, competes as a lighter re-mix of energy/sports drinks.

Functional and Natural RTD Beverages in the U.S. examines sales and trends across the retail spectrum, using proprietary primary data from Packaged Facts' March 2011 food shoppers Insights survey as well as retail sales-tracking data from Information Resources, Inc. InfoScan Review for mass channels and SPINSscan Review for the natural channel. This report tabulates market composition by product category and retail channel, as well as marketer/brand shares within and across product segments. The analysis pays special attention to cross-category trends in new product development, drawing on comprehensive new product data from Datamonitor’s Product Launch Analytics database, and analyzes consumer usage (including demographic and psychographic context) based on current and five-year-trended Experian Simmons national consumer survey data.

Market Insights: A Selection From The Report
Convenience Stores Claim Half of Category
Convenience stores are the leading channel for the energy drinks, sports drinks, and functional waters category, according to Packaged Facts estimates, accounting for half (50%) of overall sales. Supermarkets and mass merchandisers/supercenters follow with about 19% of sales each. [Figure 1-3]

A Boost from Antioxidants
Antioxidants have a reputation of protecting against cellular damage and a variety of ailments as well as promoting bodily defenses against aging. Antioxidant ingredients are present in numerous products in the market, and tea especially is naturally high in antioxidants. In a Packaged Facts 2011 online survey of consumers who had shopped for groceries within the last 24 hours, 8% indicated that they had purchased grocery products with high antioxidant claims, making high antioxidants a top ten consumer nutritional concern, and one that consumers either purchase more avidly or remember more vividly than the traditional high
vitamin/mineral claim, checked off by 6% of grocery shoppers. Obviously, this strong level of consumer interest this is a plus for the RTD beverage market. [Figure 2-3]

Functional Water: Like Water, Only Better

T raditional bottled water did not weather the recession unscathed, but another type of water beverage has taken off despite the economic conditions. Functional water gives consumers a reason to buy water again, providing benefits that they can't get out of
the tap. While many functional waters provide flavor enhancement, their main value-added benefit is health-oriented. The segment is characterized by the addition of strategic ingredients or claims of nutraceutical benefits. Varieties include vitamin additives, energy boosters or calming ingredients. Although there are plenty of "enhanced" waters and"infused" waters available, Packaged Facts defines this segment as bottled water products that are marketed on the basis of some added health benefit or promise a "function" beyond simple hydration or flavor. Functional waters are typically lighter alternatives to products in the energy or sports beverage segments, although they may contain similar ingredients.

Thursday 8 September 2011

Omega-3: Global Product Trends and Opportunities


Published: September 2011
No. of Pages: 190
Price: $ 3500





Omega-3 fatty acids are some of the most important nutrients to human health. The number of consumers globally who are aware of omega-3 fatty acids and their role in health is high, and the number of people who are specifically consuming omega-3 for health has increased dramatically over the past few years. Consumer demand for omega-3 products will continue to grow briskly over the 2011-2015 period, and will influence the activities of manufacturers and marketers worldwide in supplying omega-3 products across various categories and segments of consumer packaged goods (CPGs), including private label products.

In Omega-3: Global Product Trends and Opportunities, Packaged Facts analyzes the future of the global omega-3 market, and pinpoints opportunities in a $13 billion industry that is far from reaching its saturation point. The link between “dietary supplements” (the traditional method for boosting omega-3 intake) and consumer diets and grocery store food products is becoming ever stronger. Moreover, consumers increasingly regard the health and beauty products they use as extensions of the foods they eat and the nutritional supplements they take. What has emerged, therefore, is a continuum of nutrient-positioned products extending from whole foods (including natural and organic products) and fortified/functional foods through to nutritional supplements and personal care products. In the case of pet owners, this continuum also extends to pet foods (which are inherently functional), treats, supplements, and grooming products—essentially replicating the range of human products available.

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Moreover, a significant amount of nutrient-based new product development is driven by the concept of “superfoods.” Although the concept of foods with pharmaceutical-grade benefits flies in the face of a strong medical and regulatory community distinction between food and drugs, “superfoods” has emerged as a powerful marketing concept—in part because it builds on age-old conventional wisdom and nutritional adages such as “an apple a day helps keep the doctor away.” Omega-3’s widely accepted status as a “superfood,” in combination with a globally expanding range of nutrient-based new product development across CPG markets, means that the market for omega-3 products will remain lively and opportunity-rich for years to come.

Scope of Report
This report Omega-3: Global Product Trends and Opportunities focuses on packaged retail products that are marketed as high in omega-3 fatty acids, whether these products are inherently high in omega-3 or purposefully enhanced or fortified with this nutritional content, and whether the omega-3 content is docosahexaenoic acid (DHA), eicosapentaenoic acid (EPA), or alpha linolenic acid (ALA).

A number of marine and non-marine food sources inherently contain these omega-3 fatty acids, such as fish and fish oil, algal oil, canola oil, soybean oil, flaxseed, and walnuts. Therefore, packaged food products such as fish, breads (particularly those with seeds and nuts), and nut or hemp milks may naturally contain high levels of omega-3. In addition, high omega-3 ingredients are commonly added to a range of packaged products to enhance their omega content.

The geographic scope of this report is global, and the packaged consumer product categories covered are: foods and beverages, which account for the bulk of the market; health and beauty care (HBC) products, primarily consisting of supplements; and pet products, primarily dog or cat food.

Report Methodology
The information contained in this report was obtained from primary and secondary research. Primary research entailed participation in GOED Exchange 2011, the first international conference held by Global Organization for EPA and DHA Omega-3 (GOED Omega-3); Packaged Facts surveys of U.S. consumers; consultations with manufacturers and industry insiders; and an on-site examination of retail products. Secondary research included extensive Internet canvassing and research- and data-gathering from relevant consumer business and trade publications; company information including annual reports, press releases, and conference calls; company profiles in trade and consumer publications; government reports; and other food and nutrition market reports by Packaged Facts. Sales estimates are based on analysis of data from the above sources.


Sugar, Sugar Substitute, and Sweetener Trends in the U.S., 3rd Edition

Published: September 2011
No. of Pages: 234
Price: $ 3500




The U.S. sweetener market is the largest and most diverse in the world, and Americans are the heaviest consumer of sweeteners. Dozens of sweetener choices are available at the retail/consumer level and for food manufacturers, ranging from sugar and its many variations to controversy-attracting high fructose corn syrup, and from a menu of artificial sweeteners to new plant-based sweeteners that offer the advantage of being natural products. In Sugar, Sugar Substitute, and Sweetener Trends in the U.S., 3rd Edition, Packaged Facts quantifies and analyzes the size and growth of the retail market for kitchen/tabletop sugar and sweeteners, as well as tracking emerging product and marketing opportunities. The roll-out of new products containing stevia, as well as accelerated purchase of new and existing stevia products by consumers, will continue to spur market growth, while saccharin will continue to lose ground. The market will also see changes in the organic and less-refined sugar categories, including organic evaporated cane juice.

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Scope of Report
The sugar and sweetener market comprises sugar (including refined white sugar, brown sugar and other powdered, flavored and less-refined sugars); honey, molasses, corn sweeteners (including high-fructose corn syrup) and other caloric or nutritive sweeteners; non-caloric sugar substitutes, also called artificial sweeteners or high-intensity sweeteners; and polyols, also called sugar alcohols, used as sweeteners. The sweetener category also includes plant-based products relatively new to the sweetener market, including stevia extracts, which are plant-based, processed sweeteners, agave nectar or syrup and monk fruit. This report estimates and analyzes the size, growth rate and composition of the sugar and sweetener market in the United States. Because so much sugar and sweetener is sold for foodservice and industrial use, sales are provided for the retail market for kitchen/tabletop sweeteners as well as the market in its entirety.

Report Methodology
The information in this report was obtained from both primary and secondary research. Primary research entailed Packaged Facts surveys of consumers as well as on-site examinations of supermarkets, drugstores, mass merchandisers, convenience stores, health/natural foods stores, specialty stores and club stores. Company, distributor and retail interviews were conducted to obtain information on new products and packaging trends, marketing programs, distribution methods and technological breakthroughs. Secondary research entailed data gathering from sources including consumer and industry publications, newspapers, government reports, financial reports, company literature and corporate annual reports.