Wednesday, 28 March 2012

Consumer Trends in the Suncare Market in United States 2011

Older Consumers hold the largest share of the US Suncare market by value, though this is disproportionally low given their population size. Older Consumers account for 25% of the population, but only 20% of the market, indicating that suppliers targeting this age group need to develop strategies to increase their consumption frequency or encourage them to purchase more expensive products.

Consumer segmentation analysis by wealth group indicates that the Affluent wealth group has the largest share of the market by value. The Better Off wealth group holds the second-largest share. This suggests strong potential for aspirational and premium products.

While overall consumption is low, women consume more Self-tan than men. The largest difference between genders is in the number of Light frequency users, where twice as many women as men record this consumption frequency.
Marketers in the Suncare market face a major challenge. Understanding market size and segmentation is valuable, but the keys to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends.This report solves these problems by providing integrated survey-based data on consumer trends, consumer groups and market data which show exactly the size of consumer groups, how much of the Suncare market they account for and which consumer trends drive their behaviour.

United States Suncare Market

Published: March 2012
No. of Pages: 63
Price: Single User License – US$7495             Corporate User License – US$14990 
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As consumer confidence increases proportionally to economic recovery, consumer trends will be directly affected. Since the global financial crisis of 2008–2009 the retail market has been characterized by an increased amount of discount and own-brand products. After-sun, Self-tan and Sun protection are not considered essential items and therefore consumption patterns have been comparatively affected. As economic and market recovery continues over 2012, consumption patterns will record a positive trend in both the Medium and Heavy frequency bands and the amount of Non-users should decrease.

This report provides the results for the Suncare market in the US from Canadean’s unique, highly detailed and proprietary survey of consumers’ Consumer Packaged Goods (CPG) consumption habits, and forms part of an overall series covering all CPG product markets.Its coverage includes, but is not limited to, consumption behaviours, the extent to which consumer trends influence their consumption and the value of the market these trends influence, brand and private label choices as well as retailer choices. Much of this information can also be analyzed by specific consumer group, providing hard and fast data on consumers and markets at the product category level.

Major points covered in Table of Contents of this report include:
1 Introduction
2 Consumer Segmentation, Group Value and Trend Influence
3 Consumption Analysis
4 Brand vs. Private Label Choices
5 The Share of Consumers Influenced by Trends
6 Consumption Impact: Market Valuation
7 Retailer Choice, Switching and Category Share
8 Appendix
List of Tables
List of Figures

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